The Handbook of Internal Communications http://internalcommshandbook.pbwiki.com/ Welcome to the Internal Communication Handbook. If you would like to contribute contact marc.wright@simply-communicate.com en http://internalcommshandbook.pbwiki.com/feedlogo.gif PBwiki http://pbwiki.com/ PBwiki 3.7 support@pbwiki.com Preface http://internalcommshandbook.pbwiki.com/Preface email.hidden@example.com (Marc) Marc edited Preface We now have a publication date for the Gower Handbook of Internal Communication: It’s the 6th June 2008.
ManyMany of you have completed your Chapter and I am busy editing the book together on the wiki. Have a look to see how things are progressing. Don’t worry if your illustrations have disappeared – we are reformatting them in black and white for publication. publication. Publication is now set for the autumn.
The deadline for the book going to print ihas now passed and the content has been handed over to the designers at Gower, but if you have something you really want to change let me know and we'll see what can be done.
As I promised at the outset of this project, I am investing Gower’s handsome advance in a launch party and you of course are invited to drinks at the Kensington Hilton, Holland Park. Celebrations start at 5pm and there should be quite a crowd as it follows on from the final day of our Employee Communication Summit at the sam]]> Mon, 16 Jun 2008 06:17:42 +0000 mod CSR and the Communication Professional http://internalcommshandbook.pbwiki.com/CSR+and+the+Communication+Professional email.hidden@example.com (Marc Wright) Marc Wright edited CSR and the Communication Professional CSR and the communication professional
By Ingrid Selene
in Sidney, Sydney, Australia
Corporate Social Responsibility is the latest “must have” strategy for large corporations. But is it a “must do” item for employee communication managers?
Yes.
]]> Tue, 19 Feb 2008 12:07:08 +0000 mod Storytelling and Business - The Alien's Have Landed! http://internalcommshandbook.pbwiki.com/Storytelling+and+Business+-+The+Alien%27s+Have+Landed%21 email.hidden@example.com (Ian Buckingham) Ian Buckingham edited Storytelling and Business - The Alien's Have Landed! Paul Miller is a partner at Bring Yourself 2 Work, a former England gymnast, coach, performing artist, writer, coach, trainer, consultant and facilitator. As well as writing extensively for business journals he has a number of BBC plays and two West End shows to his name (one of which is now on tour in Vegas).
Ian Buckingham is the founder of the Bring Yourself 2 Work Fellowship(www.by2w.co.uk), a close-knit group of organisations representing the communication agency, arts in business, design and advertising and skills development worlds. He is a much published business writer and author of Brand Engagement - How Employees Make or Break Brands (Palgrave/Macmillan 2007)and was formerly the founding MD of Interbrand Inside and Partner at internal communication specialists Smythe Dorward Lambert.
! But "But surely people were more gullible back then? then", you cry?
It was the ‘70’s when a whole generation grew up with a f]]> Mon, 18 Feb 2008 15:18:30 +0000 mod Storytelling and Business - The Alien's Have Landed! http://internalcommshandbook.pbwiki.com/Storytelling+and+Business+-+The+Alien%27s+Have+Landed%21 email.hidden@example.com (Ian Buckingham) Ian Buckingham edited Storytelling and Business - The Alien's Have Landed! by Ian Buckingham and Paul Miller
Paul Miller is a partner at Bring Yourself 2 Work, a former England gymnast, coach, performing artist, writer, coach, trainer, consultant and facilitator. As well as writing extensively for business journals he has a number of BBC plays and two West End shows to his name (one of which is now on tour in Vegas).
He is a much published business writer and author of Brand Engagement - How Employees Make or Break Brands (Palgrave/Macmillan 2007)and was formerly the founding MD of Interbrand Inside and Partner at internal communication specialists Smythe Dorward Lambert.
It’s the 30th October 1938, and the roads are choked up as people across the USA head out of town in a panic. Across the country folk are hiding in cella]]> Mon, 18 Feb 2008 15:01:56 +0000 mod How to commission a Video http://internalcommshandbook.pbwiki.com/How+to+commission+a+Video email.hidden@example.com (Kelly Kass) Kelly Kass edited How to commission a Video by Kelly Kass
radio news.When news. When she's not writing and editing for simply-communicate.com, Kelly also works as a Freelance Video Producer producing webverts and highlights of communications conferences and seminars, as well as fundraising videos for not-for-profit organizations.
You’ve just been asked to sex up thewelcome session of a large pharmaceutical conference. Your boss islooking for a mood setter; something to excite a roomful of 700 delegates who must then sit through 90 minutes of speaker presentations. The solution ? A two-minute opening video.
This is just one of several ways by which you might come to commission a video - but before you launch yourself head-first into the world of production, stop and ask yourself a few key questions concerning its function and usage.
]]> Sat, 16 Feb 2008 20:52:56 +0000 mod How to commission a Video http://internalcommshandbook.pbwiki.com/How+to+commission+a+Video email.hidden@example.com (Kelly Kass) Kelly Kass edited How to commission a Video by Kelly Kass
and editing, editing for simply-communicate.com, Kelly also works as a Freelance Video Producer producing webverts and highlights of communications conferences and seminars, as well as fundraising videos for not-for-profit organizations.
You’ve just been asked to sex up thewelcome session of a large pharmaceutical conference. Your boss islooking for a mood setter; something to excite a roomful of 700 delegates who must then sit through 90 minutes of speaker presentations. The solution ? A two-minute opening video.
This is just one of several ways by which you might come to commission a video - but before you launch yourself head-first into the world of production, stop and ask yourself a few key questions concerning its function and usage.
]]> Sat, 16 Feb 2008 20:52:10 +0000 mod Storytelling and Business - The Alien's Have Landed! http://internalcommshandbook.pbwiki.com/Storytelling+and+Business+-+The+Alien%27s+Have+Landed%21 email.hidden@example.com (Marc Wright) Marc Wright edited Storytelling and Business - The Alien's Have Landed! Getting the story straight: The Hero’s Journey
The most effective and versatile storytelling tool must be The Hero’s Journey. There is no space to do justice to it here, but by way of a simple explanation, the Hero’s Journey represents the central narrative that underlies any story of growth or change regardless of cultural origin. It is a framework which allows an organisation, team or individual to examine past and present change, both personal (largely emotional) and corporate (largely rational) and to anticipate and explore future change.
fig. Story Structure
The Hero’s Journey formed the main plank of a leadership program for a large petrochemical company. The requirement was for creative consultancy and support to ensure that the leadership models moved from theory to action. The metaphor of a journey in which their goal was perceived to be heroic and worthwhile was a powerful glue for the hard nosed, analytical top 200 worldwide. What might have been an adequate leadersh]]> Fri, 15 Feb 2008 17:14:53 +0000 mod How to commission a Video http://internalcommshandbook.pbwiki.com/How+to+commission+a+Video email.hidden@example.com (Marc Wright) Marc Wright edited How to commission a Video What do you want viewers to take away, as a result of viewing the video ?
Stage5– Creative elements to consider
for youand read the article aboutChoosing a Supplier you.
Video Style - Use the most appropriate style for your content
Drama
]]> Fri, 15 Feb 2008 17:08:08 +0000 mod How to commission a Video http://internalcommshandbook.pbwiki.com/How+to+commission+a+Video email.hidden@example.com (Marc Wright) Marc Wright edited How to commission a Video Presenter led
Voice-over led
themfor video. (And if you need help with this, contact the Graphic Artists listed within the simply-communicate Directory.) video.
Graphics – Are there specific points that would be better made usinggraphics on-screen ? (Perhaps your product has reduced the risk of cancer by 25% or maybe you want to list the two dozen countries in which it’s made a difference ?)
Animation - This is used to add motion and fluidity to a piece; it's alsoa great way to bring your theme and logo to life.
]]> Fri, 15 Feb 2008 17:07:29 +0000 mod How to commission a Video http://internalcommshandbook.pbwiki.com/How+to+commission+a+Video email.hidden@example.com (Marc Wright) Marc Wright edited How to commission a Video by Kelly Kass
Before entering the world of corporate video and internal communication, Kelly worked in television production as a co-ordinator for CBS and Lifetime TV. She has also worked as a journalist for several New York City area newspapers and even dabbled in live radio news.When she's not writing and editing, Kelly also works as a Freelance Video Producer producing webverts and highlights of communications conferences and seminars, as well as fundraising videos for not-for-profit organizations.
You’ve just been asked to sex up thewelcome session of a large pharmaceutical conference. Your boss islooking for a mood setter; something to excite a roomful of 700 delegates who must then sit through 90 minutes of speaker presentations. The solution ? A two-minute opening video.
This is just one of several ways by which you might come to commission a video - but before you launch yourself head-first into the world of production, stop and ask yourself a few key questions concerning its fun]]> Fri, 15 Feb 2008 17:06:03 +0000 mod SideBar http://internalcommshandbook.pbwiki.com/SideBar email.hidden@example.com (Marc Wright) Marc Wright edited SideBar Appreciative Inquiry by Jonathan Priest
Facilitation skills for line managers by Marc Wright
Change Communicaiton Communication
Leadership Communication by Bill Quirke
Managing your CEO by David Keel
]]> Fri, 15 Feb 2008 16:42:26 +0000 mod SideBar http://internalcommshandbook.pbwiki.com/SideBar email.hidden@example.com (Marc Wright) Marc Wright edited SideBar Contents
Preface by Marc Wright
The Editor
Introduction by Marc Wright
The fundamentals of Internal Communication
]]> Fri, 15 Feb 2008 16:41:29 +0000 mod The Editor http://internalcommshandbook.pbwiki.com/The+Editor email.hidden@example.com (Marc Wright) Marc Wright added The Editor

Marc Wright has spent 25 years in corporate communications.  He was the Creative Director and Chairman of two agencies - Crown Business Communications and MCA Live - where he designed and produced internal communication programmes for governments and corporations including British Airways, BT, Vodafone, American Express, ICI and Wrigleys.


He wrote and directed the BBC TV series - 20 Steps to better Management - the Drama.  He is a former Chairman of the International Visual Communication Association and has been voted into the top 10 speakers on corporate communications worldwide by the International Association of Business Communicators.  He is the publisher of the knowledge site www.simpy-communicate.com, which is read by 16,000 communicators each month.


]]> Fri, 15 Feb 2008 16:40:36 +0000 add Preface http://internalcommshandbook.pbwiki.com/Preface email.hidden@example.com (Marc Wright) Marc Wright edited Preface We now have a publication date for the Gower Handbook of Internal Communication: It’s the 6th June 2008.
Many of you have completed your Chapter and I am busy editing the book together on the wiki. Have a look to see how things are progressing. Don’t worry if your illustrations have disappeared – we are reformatting them in black and white for publication.
If you are still not there with your final draft you have until February 11th to send it in. TheThe deadline for the book going to print is 18th Feb. I know, it seems a huge amount of time to design ihas now passed and print]]> Fri, 15 Feb 2008 16:30:30 +0000 mod Print or online newsletters http://internalcommshandbook.pbwiki.com/Print+or+online+newsletters email.hidden@example.com (Marc Wright) Marc Wright edited Print or online newsletters By James Pringle
James is a freelance editor, writer and sub-editor who has seen corporate publishing from the inside at Prudential and Nestlé as well spending eight years at the Chandler Gooding agency (now known as CG Business Communications). His career has encompassed book publishing and radio, as well as editing the weekly newspaper Fish Trader and senior editorial roles at Saga, Choice and 50-Forward magazines.
The printed company magazine is still very much alive but online newsletters are now a serious option – whether they take the place of printed journals or run in tandem with them.
You can choose from an assortment of permutations. Cost and speed of delivery are prime considerations, and you must decide what approach best suits your audience and your communications agenda.
If your communication budget is really tight, electronic media will spare you the expense of repro and print – and even design, if you go for the cheapest option, which is an emailed newsletter. The s]]> Fri, 15 Feb 2008 16:17:47 +0000 mod Blogs and blogging http://internalcommshandbook.pbwiki.com/Blogs+and+blogging email.hidden@example.com (Marc Wright) Marc Wright edited Blogs and blogging by Marc Wright
longer.
This article This chapter looks at what a blog is andhow you can set one up; why they work; the power of external blogs; how to use blogs internally; the legal ramifications;and the key do's and don't's.
What is a blog?
Blog is short for weblog -a log that anyone can write and publish online. The clever bit is that blogs are interactive. They invite others to respond and comment on what they have just read. It's like a cross between an email and a webpage - a medium for one person to talk to many, but with the many having the chance to answer back.
typepador bBlog wordpress but there are numerous sources - and they are all very good value for money.You can be up and blogging in minutes for a monthly fee that's less than the cost of a bistro lunch.
A blog is different to a message board or a chat room in that it is driven by the thoughts and writings of the blogger. Other people can then respond to the ]]> Fri, 15 Feb 2008 16:14:43 +0000 mod Blogging for the Finance Sector http://internalcommshandbook.pbwiki.com/Blogging+for+the+Finance+Sector email.hidden@example.com (Marc Wright) Marc Wright edited Blogging for the Finance Sector By Yang-May Ooi
Yang-May Ooi is the Online Editor for THFC Space as an employee at The Housing Finance Corporation (www.thfcorp.com) where she is also the Security Portfolio Manager. In an separate capacity, she is the founder of ZenGuide (www.zenguide.co.uk), a social media consultancy specialising in web content writing, social media content creation and blog management as well as blog design services.
A blog is not going to run itself, that’s for sure - especially a corporate blog where your CEO and senior executive team are busy with transactional business. Besides, blogs are personal journals detailing what you had for breakfast, aren’t they – how can they work for your high-worth, corporate business?
At The Housing Finance Corporation (THFC), we wanted a fresh, innovative way to engage with our clients and stakeholders after years of mailing out a PDF newsletter every quarter. The blogging platform was an obvious technology to use to create an interactive online presence for th]]> Fri, 15 Feb 2008 16:13:16 +0000 mod First steps in implementing Social Media http://internalcommshandbook.pbwiki.com/First+steps+in+implementing+Social+Media email.hidden@example.com (Marc Wright) Marc Wright edited First steps in implementing Social Media]]> Fri, 15 Feb 2008 16:12:06 +0000 mod First steps in implementing Social Media http://internalcommshandbook.pbwiki.com/First+steps+in+implementing+Social+Media email.hidden@example.com (Marc Wright) Marc Wright edited First steps in implementing Social Media Wikis make even more sense inside companies. Here users are far less likely to abuse a wiki by deliberately inserting inaccurate or misleading information. You trust your staff with the firm’s resources, brand and customers; why should you treat them as a lunatic fringe just because they are dealing with you online? Instead a wiki allows you to collaborate with your colleagues in the most efficient manner known to man. You always have access to the very latest version of a document; if you spot errors you can correct them immediately; changes can be tracked to individuals so you know who wrote what.
In these days of virtual meetings over teleconference and instant messaging, wikis are becoming the only anchor point in a sea of ambiguity and change. They are cheap to set up and no one needs training to use one. The only challenge is to encourage people to use them and this requires you to remove all other forms of written communication.
I am currently using]]> Fri, 15 Feb 2008 16:10:42 +0000 mod Social Media - an introduction http://internalcommshandbook.pbwiki.com/Social+Media+-+an+introduction email.hidden@example.com (Marc Wright) Marc Wright edited Social Media - an introduction Social Computing - what’s in it for you
Euanby Euan Semple
Euan Semple is a speaker and consultant on introducing social media into large organisations. He can be found at
Blog organisations including BP, Nokia and The Obvious?
Website World Health Organisation.Euan pioneered the use of weblogs, wikis and online forums while at the BBC and his work there continues to enable staff to work more effectively and]]> Fri, 15 Feb 2008 16:07:47 +0000 mod